Examining the antecedents and consequences of mobile travel app engagement

Examining the antecedents and consequences of mobile travel app engagement

How and why customers engage with mobile travel apps is vital to mobile marketing of travel-related companies. This paper discusses the antecedents and consequences of mobile travel app engagement. Specifically, this study aims to understand how travel app attributes stimulate mobile travel app enga...

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Veröffentlicht in:PloS one 2021-03, Vol.16 (3), p.e0248460-e0248460
Hauptverfasser: Tian, Zemin, Shi, Zhangyu, Cheng, Qian
Format: Artikel
Sprache:eng
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Biology and Life Sciences
Computer and Information Sciences
Electronic marketing
Engineering and Technology
Evaluation
Innovations
Mobile applications
Research and Analysis Methods
Social Sciences
Travel industry
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creator Tian, Zemin
Shi, Zhangyu
Cheng, Qian
description How and why customers engage with mobile travel apps is vital to mobile marketing of travel-related companies. This paper discusses the antecedents and consequences of mobile travel app engagement. Specifically, this study aims to understand how travel app attributes stimulate mobile travel app engagement and lead to purchase intention. A research model is established based on the Stimulus-Organism-Response (S-O-R) model and the model is tested by Partial Least Squares Path Modeling (PLS-PM). The results show that ease of use, compatibility, and UI attractiveness positively influence mobile travel app engagement, and in turn, affect purchase intention. Furthermore, a multi-group analysis shows that the attributes affecting mobile travel app engagement differ across different customer groups. This paper discusses some theoretical and practical implications.
doi_str_mv 10.1371/journal.pone.0248460
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subjects Biology and Life Sciences
Computer and Information Sciences
Electronic marketing
Engineering and Technology
Evaluation
Innovations
Mobile applications
Research and Analysis Methods
Social Sciences
Travel industry
title Examining the antecedents and consequences of mobile travel app engagement
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