A Content Analysis of Social Groups in Prime-Time Spanish-Language Television
The popularity of Spanish-language television in the United States has been increasing rapidly, yet little is known about the images viewers are likely to encounter when exposed to this content. As such, the present study investigates the representation of men and women in the 2004 prime-time, Spani...
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| Veröffentlicht in: | Journal of broadcasting & electronic media 2008-03, Vol.52 (1), p.101-118 |
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| container_end_page | 118 |
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| container_title | Journal of broadcasting & electronic media |
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| creator | Mastro, Dana E. Ortiz, Michelle |
| description | The popularity of Spanish-language television in the United States has been increasing rapidly, yet little is known about the images viewers are likely to encounter when exposed to this content. As such, the present study investigates the representation of men and women in the 2004 prime-time, Spanish-language television season. Social identity theory provides a framework for understanding the potential influence of exposure to these depictions. Most notably, wealthy women were characterized as the slimmest, most provocatively dressed, and most submissive characters on Spanish-language television, whereas wealthy men were the heaviest, most conservatively dressed, and most dominant figures in prime time. |
| doi_str_mv | 10.1080/08838150701820916 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0883-8151 |
| ispartof | Journal of broadcasting & electronic media, 2008-03, Vol.52 (1), p.101-118 |
| issn | 0883-8151 1550-6878 |
| language | eng |
| recordid | cdi_gale_incontextgauss_8GL_A177361652 |
| source | PAIS Index; HeinOnline Law Journal Library |
| subjects | 2004 AD Analysis Content analysis Content analysis (Communication) Group identity Methods Portrayals Social aspects Social groups Social identity Spanish language Studies Television programs Viewers |
| title | A Content Analysis of Social Groups in Prime-Time Spanish-Language Television |
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