Merck & Co. Inc.: communication lessons from the withdrawal of Vioxx

Purpose - This paper examines communication strategies, organization, and tactics of the pharmaceutical firm Merck & Co., Inc., as corporate executives and staff faced the withdrawal from market of Vioxx, the company's most profitable product.Design methodology approach - The paper explores...

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Veröffentlicht in:	The Journal of business strategy 2006-07, Vol.27 (4), p.11-22
1. Verfasser:	O'Rourke, James S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Arthritis Case studies Chief executive officers Colon Communication Conferences, meetings and seminars Drug withdrawal FDA approval Government regulation Heart attacks Inhibitor drugs Laws, regulations and rules Nonsteroidal anti-inflammatory drugs Organization theory Pain Patient safety Pharmaceutical industry R&D Research & development Stakeholders Stroke Ulcers
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