Segmentation Approach for Athleisure and Performance Sport Retailers Based on Data Mining Techniques

This paper seeks to compare certain customer segments from two sport footwear, apparel, and equipment retailers and to examine an objective market segmentation method, based on the recency, frequency, monetary (RFM) and the decision tree (DT) models. The case study is based on two data sets, aiming...

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Veröffentlicht in:	International journal of e-services and mobile applications 2021-07, Vol.13 (3), p.71-85
Hauptverfasser:	Rogić, Sunčica, Kašćelan, Ljiljana
Format:	Artikel
Sprache:	eng
Schlagworte:	Athletic shoes Case studies Customers Data mining Decision trees Footwear Marketing Methods Profitability Retail industry Segments Sporting goods stores
Online-Zugang:	Volltext
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