Building a Relationship with Ethnic Consumers: From the Exotic to the Ethnic Assortment

In recent decades many Countries have become multicultural societies. Many researchers have stressed the relevance of understanding the ethnic cultures and their impact on consumption behaviors and marketing practices. This is even more true in Countries that only recently are facing the presence of...

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Veröffentlicht in:	International journal of applied behavioral economics 2014-10, Vol.3 (4), p.40-54
1. Verfasser:	Panero, Cinzia Maria Rita
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavioral economics Case studies Consumer behavior Minorities Target marketing
Online-Zugang:	Volltext
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