Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies
Industry reports have highlighted the trend for smaller format supermarkets in the food industry. Retailers such as Wal-Mart, Tesco, and Safeway see smaller format supermarkets as an opportunity to respond to the changing preferences of customers who are seeking a more convenient shoppability experi...
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| Veröffentlicht in: | International journal of applied behavioral economics 2012-10, Vol.1 (4), p.1-8 |
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| container_title | International journal of applied behavioral economics |
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| creator | Lang, Mark Soesilo, Primidya K. M Lancioni, Richard |
| description | Industry reports have highlighted the trend for smaller format supermarkets in the food industry. Retailers such as Wal-Mart, Tesco, and Safeway see smaller format supermarkets as an opportunity to respond to the changing preferences of customers who are seeking a more convenient shoppability experience. This study investigates differences in small format retail strategies among retailers. A combination of direct observation in a naturalistic setting and Delphi methodologies were employed. A comparative analysis was performed to examine differences in strategy. |
| doi_str_mv | 10.4018/ijabe.2012100101 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 2160-9802 |
| ispartof | International journal of applied behavioral economics, 2012-10, Vol.1 (4), p.1-8 |
| issn | 2160-9802 2160-9810 |
| language | eng |
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| source | ProQuest Central (Alumni Edition); ProQuest Central Korea; ProQuest Central UK/Ireland; Alma/SFX Local Collection; ProQuest Central |
| subjects | Analysis Behavioral economics Business schools Marketing research Supermarkets |
| title | Do Small Format Supermarkets Improve the Shopping Experience?: Field Study Assessment of Two Alternative U.S. Strategies |
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