Visual Effects of Variety and Area Saliency on Food Product Volume Estimates

This paper aims to assess the combined effects of variety and area saliency on consumer estimates of product volume. In the first of two studies, we examine the effect of color variety on perceived quantity estimates of cereal in a bowl. In addition, this study was designed to determine if the salie...

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Veröffentlicht in:	Journal of food products marketing 2016-01, Vol.22 (1), p.89-99
Hauptverfasser:	Kinard, Brian R, Kinard, Jerry L
Format:	Artikel
Sprache:	eng
Schlagworte:	area saliency colored varieties foods marketing Variety visual effects volume estimates
Online-Zugang:	Volltext
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