Personal determinants of organic food consumption: a review
Purpose - A lot of literature is available that discusses personal determinants of organic food consumption. However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz' values theory and the theory of planned...
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| Veröffentlicht in: | British food journal (1966) 2009-09, Vol.111 (10), p.1140-1167 |
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| container_title | British food journal (1966) |
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| creator | Aertsens, Joris Verbeke, Wim Mondelaers, Koen Van Huylenbroeck, Guido |
| description | Purpose - A lot of literature is available that discusses personal determinants of organic food consumption. However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz' values theory and the theory of planned behaviour (TPB). Also it seeks to focus on the importance of affective attitude, emotions, personal norm, involvement and uncertainty related to organic food consumption.Design methodology approach - The paper is based on secondary data sources, namely the literature concerning personal determinants of organic food consumption.Findings - Both the values theory and the theory of planned behaviour have been referred to as relevant theories for better understanding consumers' choice for organic food. Organic food consumption decisions can be explained by relating attributes of organic food with more abstract values such as "security", "hedonism", "universalism", "benevolence", "stimulation", "self-direction" and "conformity". Appealing to these values can positively influence attitudes towards organic food consumption. Besides attitude, subjective and personal norm and (perceived) behavioural control influence consumption of organic food.Research limitations implications - More research related to the role of uncertainty (reduction) during the process of buying organic food is recommended.Practical implications - Relatively little research has examined the affective component of attitude and emotions in relation to organic food consumption, while these may play an important role as drivers of involvement and thus help to jolt food purchasers out of their routine of buying conventional food and set a first step to adopt organic food.Originality value - To the authors' knowledge, this is the first paper providing a comprehensive overview and linking the literature on organic food consumption to the values theory and the theory of planned behaviour, including the role of personal norm and focusing on emotions. The proposed integration of mental processing in an organic food consumption model leads to interesting hypotheses and recommendations for policy makers, researchers and stakeholders involved in the organic food market. |
| doi_str_mv | 10.1108/00070700910992961 |
| format | Article |
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However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz' values theory and the theory of planned behaviour (TPB). Also it seeks to focus on the importance of affective attitude, emotions, personal norm, involvement and uncertainty related to organic food consumption.Design methodology approach - The paper is based on secondary data sources, namely the literature concerning personal determinants of organic food consumption.Findings - Both the values theory and the theory of planned behaviour have been referred to as relevant theories for better understanding consumers' choice for organic food. Organic food consumption decisions can be explained by relating attributes of organic food with more abstract values such as "security", "hedonism", "universalism", "benevolence", "stimulation", "self-direction" and "conformity". Appealing to these values can positively influence attitudes towards organic food consumption. Besides attitude, subjective and personal norm and (perceived) behavioural control influence consumption of organic food.Research limitations implications - More research related to the role of uncertainty (reduction) during the process of buying organic food is recommended.Practical implications - Relatively little research has examined the affective component of attitude and emotions in relation to organic food consumption, while these may play an important role as drivers of involvement and thus help to jolt food purchasers out of their routine of buying conventional food and set a first step to adopt organic food.Originality value - To the authors' knowledge, this is the first paper providing a comprehensive overview and linking the literature on organic food consumption to the values theory and the theory of planned behaviour, including the role of personal norm and focusing on emotions. The proposed integration of mental processing in an organic food consumption model leads to interesting hypotheses and recommendations for policy makers, researchers and stakeholders involved in the organic food market.</description><identifier>ISSN: 0007-070X</identifier><identifier>EISSN: 1758-4108</identifier><identifier>DOI: 10.1108/00070700910992961</identifier><identifier>CODEN: BFOJA9</identifier><language>eng</language><publisher>Bradford: Emerald Group Publishing Limited</publisher><subject>Attitudes ; Buying ; consumer attitudes ; Consumer behavior ; Consumer behaviour ; Consumers ; decision making ; Determinants ; eating habits ; Emotions ; ethics ; Food ; food choices ; food consumption ; food marketing ; food policy ; Foods ; human behavior ; Joining ; Linking ; literature reviews ; Natural & organic foods ; Norms ; Organic foods ; personal norms ; policy analysis ; Product choice ; Schwartz' values theory ; social theory ; stakeholders ; Studies ; Theory of planned behavior ; Uncertainty</subject><ispartof>British food journal (1966), 2009-09, Vol.111 (10), p.1140-1167</ispartof><rights>Emerald Group Publishing Limited</rights><rights>Copyright Emerald Group Publishing Limited 2009</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c553t-d63bb2c91b7a948f3bf50a7a5068c11b0023b0614919f67026d1a6bca7507f3b3</citedby><cites>FETCH-LOGICAL-c553t-d63bb2c91b7a948f3bf50a7a5068c11b0023b0614919f67026d1a6bca7507f3b3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/00070700910992961/full/pdf$$EPDF$$P50$$Gemerald$$H</linktopdf><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/00070700910992961/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,961,11615,27903,27904,52664,52667</link.rule.ids></links><search><contributor>Aertsens, J.</contributor><contributor>Mondelaers, K.</contributor><contributor>van Huylenbroek, G.</contributor><creatorcontrib>Aertsens, Joris</creatorcontrib><creatorcontrib>Verbeke, Wim</creatorcontrib><creatorcontrib>Mondelaers, Koen</creatorcontrib><creatorcontrib>Van Huylenbroeck, Guido</creatorcontrib><title>Personal determinants of organic food consumption: a review</title><title>British food journal (1966)</title><description>Purpose - A lot of literature is available that discusses personal determinants of organic food consumption. However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz' values theory and the theory of planned behaviour (TPB). Also it seeks to focus on the importance of affective attitude, emotions, personal norm, involvement and uncertainty related to organic food consumption.Design methodology approach - The paper is based on secondary data sources, namely the literature concerning personal determinants of organic food consumption.Findings - Both the values theory and the theory of planned behaviour have been referred to as relevant theories for better understanding consumers' choice for organic food. Organic food consumption decisions can be explained by relating attributes of organic food with more abstract values such as "security", "hedonism", "universalism", "benevolence", "stimulation", "self-direction" and "conformity". Appealing to these values can positively influence attitudes towards organic food consumption. Besides attitude, subjective and personal norm and (perceived) behavioural control influence consumption of organic food.Research limitations implications - More research related to the role of uncertainty (reduction) during the process of buying organic food is recommended.Practical implications - Relatively little research has examined the affective component of attitude and emotions in relation to organic food consumption, while these may play an important role as drivers of involvement and thus help to jolt food purchasers out of their routine of buying conventional food and set a first step to adopt organic food.Originality value - To the authors' knowledge, this is the first paper providing a comprehensive overview and linking the literature on organic food consumption to the values theory and the theory of planned behaviour, including the role of personal norm and focusing on emotions. The proposed integration of mental processing in an organic food consumption model leads to interesting hypotheses and recommendations for policy makers, researchers and stakeholders involved in the organic food market.</description><subject>Attitudes</subject><subject>Buying</subject><subject>consumer attitudes</subject><subject>Consumer behavior</subject><subject>Consumer behaviour</subject><subject>Consumers</subject><subject>decision making</subject><subject>Determinants</subject><subject>eating habits</subject><subject>Emotions</subject><subject>ethics</subject><subject>Food</subject><subject>food choices</subject><subject>food consumption</subject><subject>food marketing</subject><subject>food policy</subject><subject>Foods</subject><subject>human behavior</subject><subject>Joining</subject><subject>Linking</subject><subject>literature reviews</subject><subject>Natural & organic foods</subject><subject>Norms</subject><subject>Organic foods</subject><subject>personal 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journal (1966)</jtitle><date>2009-09-26</date><risdate>2009</risdate><volume>111</volume><issue>10</issue><spage>1140</spage><epage>1167</epage><pages>1140-1167</pages><issn>0007-070X</issn><eissn>1758-4108</eissn><coden>BFOJA9</coden><abstract>Purpose - A lot of literature is available that discusses personal determinants of organic food consumption. However different models and determinants are used in the literature. This paper aims to provide an overview, within a framework linking Schwartz' values theory and the theory of planned behaviour (TPB). Also it seeks to focus on the importance of affective attitude, emotions, personal norm, involvement and uncertainty related to organic food consumption.Design methodology approach - The paper is based on secondary data sources, namely the literature concerning personal determinants of organic food consumption.Findings - Both the values theory and the theory of planned behaviour have been referred to as relevant theories for better understanding consumers' choice for organic food. Organic food consumption decisions can be explained by relating attributes of organic food with more abstract values such as "security", "hedonism", "universalism", "benevolence", "stimulation", "self-direction" and "conformity". Appealing to these values can positively influence attitudes towards organic food consumption. Besides attitude, subjective and personal norm and (perceived) behavioural control influence consumption of organic food.Research limitations implications - More research related to the role of uncertainty (reduction) during the process of buying organic food is recommended.Practical implications - Relatively little research has examined the affective component of attitude and emotions in relation to organic food consumption, while these may play an important role as drivers of involvement and thus help to jolt food purchasers out of their routine of buying conventional food and set a first step to adopt organic food.Originality value - To the authors' knowledge, this is the first paper providing a comprehensive overview and linking the literature on organic food consumption to the values theory and the theory of planned behaviour, including the role of personal norm and focusing on emotions. The proposed integration of mental processing in an organic food consumption model leads to interesting hypotheses and recommendations for policy makers, researchers and stakeholders involved in the organic food market.</abstract><cop>Bradford</cop><pub>Emerald Group Publishing Limited</pub><doi>10.1108/00070700910992961</doi><tpages>28</tpages><oa>free_for_read</oa></addata></record> |
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| ispartof | British food journal (1966), 2009-09, Vol.111 (10), p.1140-1167 |
| issn | 0007-070X 1758-4108 |
| language | eng |
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| source | Emerald Journals |
| subjects | Attitudes Buying consumer attitudes Consumer behavior Consumer behaviour Consumers decision making Determinants eating habits Emotions ethics Food food choices food consumption food marketing food policy Foods human behavior Joining Linking literature reviews Natural & organic foods Norms Organic foods personal norms policy analysis Product choice Schwartz' values theory social theory stakeholders Studies Theory of planned behavior Uncertainty |
| title | Personal determinants of organic food consumption: a review |
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