A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products

Självständigt arbete på avancerad nivå (magisterexamen) 10 poäng / 15 hp Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companie...

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Hauptverfasser:	Sabbir S. M. 1985- , Umeå universitet, Handelshögskolan vid Umeå universitet, Birmeji Tadele Worku 1984- , Umeå universitet, Handelshögskolan vid Umeå universitet, Sabbir S. M. 1985-, Umeå University, Umeå University, Birmeji Tadele Worku 1984-, Umeå University, Umeå University
Format:	Web Resource
Sprache:	eng ; swe
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