Social Media Marketing vs. Prevalent Marketing Practices Master Thesis A Study of Marketing Approaches for Micro firms in Sweden

Självständigt arbete på avancerad nivå (masterexamen) 20 poäng / 30 hp 3009, Gjuterigatan 5, P.O. Box 1026 - SE-551 11, Jönköping Background In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a so...

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Hauptverfasser:	ghaffar Abdul , Internationella Handelshögskolan, Högskolan i Jönköping, JIBS Entrepreneurship Centre, Tariq Muhammad , Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre for Innovation Systems, Entrepreneurship and Growth
Format:	Web Resource
Sprache:	eng ; swe
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