A Comparative Study of Traditional Marketing and Doing More with Less The Case of Four Swedish Firms

Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attrac...

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Bibliographische Detailangaben

Hauptverfasser:	Einarsson Per , Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management), Ahlberg Kristin , Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
Format:	Web Resource
Sprache:	eng ; swe
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