Marketingrelevante Probleme im Gruppenkonsum :eine ökonomische Analyse, Ansatzpunkte für deren Lösung und eine empirische Untersuchung am Beispiel Besuch eines Spiels der Fußballbundesliga
Berlin, Freie Universität Berlin, Diss., 2010 Berlin, Free University of Berlin, Diss., 2010 Berlin, Freie Universität Berlin, Diss., 2010
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| creator | Chatrath, Stefan |
| description | Berlin, Freie Universität Berlin, Diss., 2010
Berlin, Free University of Berlin, Diss., 2010
Berlin, Freie Universität Berlin, Diss., 2010 |
| format | Web Resource |
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Berlin, Free University of Berlin, Diss., 2010
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Berlin, Free University of Berlin, Diss., 2010
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Berlin, Free University of Berlin, Diss., 2010
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| source | Europeana Collections |
| subjects | (stw) Customer Integration (stw) relationship marketing (stw)Beziehungsmarketing (stw)Clubtheorie (stw)Deutschland (stw)Dienstleistung (stw)Fußballsport (stw)Konsum (stw)Kundenintegration (stw)Soziale Gruppe (stw)Sportmarketing (stw)Theorie Beziehungsmanagement Beziehungsmarketing Club Theory Consumption crowding Customer loyalty Customer Management Customer Orientation customer-to-customer-interaction Deutschland Dienstleistung economic theory Economic theory of the club Football Football sport Freizeitgestaltung, Darstellende Kunst Fußball Germany Group group consumption Gruppe Kundenmanagement Kundenorientierung Kundentreue Management Marketing Recreation, Performing Arts Relationship Management Service services marketing Social group Sport Theory Verbrauch Ökonomische Theorie des Clubs |
| title | Marketingrelevante Probleme im Gruppenkonsum :eine ökonomische Analyse, Ansatzpunkte für deren Lösung und eine empirische Untersuchung am Beispiel Besuch eines Spiels der Fußballbundesliga |
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