The Attractiveness of a City-Centre Shopping Environment: Older Consumers' Perspective

Older consumers represent an increasingly significant customer segment for city-centre retailers. However, many intraurban centres are struggling to maintain an attractive shopping environment. This article focuses on older consumers’ (Finns, aged 64+) perceptions of the city centre with an emphasis...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Kohijoki, Anna-Maija, Koistinen, Katri
Format: Artikel
Sprache:eng ; ger
Schlagworte:
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!