Salvador Quevedo y Zubieta and the first Social Psychology in Mexico (1906-1935): scientific rigor vs. poetic license?

The thesis presented affirms that Social Psychology appears in Mexico as the result of a mix between a genuine cultural product & a new element on the academic horizon of the last twenty years of the XIX century. The place where the mixture is done features the public expression forms: press, literature, political cartoon, etc. in a time when all this gaps were full of disputes about the important social topics. In this context the project of Salvador Quevedo y Zubieta appears as an example of genuine Mexican Social Psychology in early 1906. The thesis concludes with a few doubts that question the paradigmatic form of Social Psychology, as this has been in practice in Mexico for a bit more than a century.