Can School Oversight Adequately Assess Department Outcomes? A Study of Marketing Curriculum Content

In this article, the authors examine the key factors that influence student choice of a business major and how business schools can help students make that choice more realistically. Investigating students at a regional university, the authors found that whereas those with better quantitative skills...

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Veröffentlicht in:Journal of education for business 2004-01, Vol.79 (3), p.157-162
Hauptverfasser: Barnett, Stephen T., Dascher, Paul E., Nicholson, Carolyn Y.
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container_title Journal of education for business
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creator Barnett, Stephen T.
Dascher, Paul E.
Nicholson, Carolyn Y.
description In this article, the authors examine the key factors that influence student choice of a business major and how business schools can help students make that choice more realistically. Investigating students at a regional university, the authors found that whereas those with better quantitative skills tended to major in accounting or finance, those with weaker quantitative skills tended to major in marketing and management. For adherence to the requirements for expanded assurance of learning (outcomes assessment) included in AACSB International's eligibility standards (2003), the authors suggest that schools of business provide their students with a clear statement of the opportunities and requirements in each business major.
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source EBSCOhost Business Source Complete; EBSCOhost Education Source
subjects Accountability
Behavioral Objectives
Business Education
Business schools
College Outcomes Assessment
Core curriculum
Course Content
Course Descriptions
Curricula
Curriculum Design
Curriculum development
Curriculum Evaluation
Departments
Education Majors
Educational Objectives
Feedback
Institutional Research
Learning
Mail Surveys
Marketing
Outcomes of Education
Performance Factors
Program Evaluation
Standard Setting
Students
Teachers
title Can School Oversight Adequately Assess Department Outcomes? A Study of Marketing Curriculum Content
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