The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention
The purpose of this experiment was to examine the effect of web page text/background colour combination on readability, retention, aesthetics, and behavioural intention. One hundred and thirty-six participants studied two Web pages, one with educational content and one with commercial content, in on...
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| Veröffentlicht in: | Behaviour & information technology 2004-05, Vol.23 (3), p.183-195 |
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| creator | Hall, Richard H Hanna, Patrick |
| description | The purpose of this experiment was to examine the effect of web page text/background colour combination on readability, retention, aesthetics, and behavioural intention. One hundred and thirty-six participants studied two Web pages, one with educational content and one with commercial content, in one of four colour-combination conditions. Major findings were: (a) Colours with greater contrast ratio generally lead to greater readability; (b) colour combination did not significantly affect retention; (c) preferred colours (i.e., blues and chromatic colours) led to higher ratings of aesthetic quality and intention to purchase; and (d) ratings of aesthetic quality were significantly related to intention to purchase. |
| doi_str_mv | 10.1080/01449290410001669932 |
| format | Article |
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| identifier | ISSN: 0144-929X |
| ispartof | Behaviour & information technology, 2004-05, Vol.23 (3), p.183-195 |
| issn | 0144-929X 1362-3001 |
| language | eng |
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| source | Business Source Complete |
| subjects | Aesthetics Childrens Television Design Intention Internet Readability User surveys Visual Perception Web pages Web sites |
| title | The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention |
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