College Choice in a Brand Elimination Framework: The High School Student's Perspective

Universities have belatedly recognized that they must consider their marketing strategies if they are to remain viable in the increasingly competitive market. In order to provide a logical framework through which to evaluate recruiting strategies, more needs to be known about the process which high...

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Veröffentlicht in:	Journal of marketing for higher education 1998-07, Vol.8 (3), p.73-92
Hauptverfasser:	Rosen, Deborah E., Curran, James M., Greenlee, Timothy B.
Format:	Artikel
Sprache:	eng
Schlagworte:	College Bound Students College Choice Decision Making High Schools Higher Education Information Sources Parent Influence School Counselors Student Attitudes Student Recruitment
Online-Zugang:	Volltext
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