OBSERVING REASONABLE CONSUMERS

OBSERVING REASONABLE CONSUMERS

Although courts and legislators usually set legal standards that correspond to empirical knowledge of human behavior, recent developments in behavioral psychology have led courts to appreciate the limits and errors in consumer decision making. "Reasonable consumer" standards that are congr...

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Bibliographische Detailangaben
Veröffentlicht in:Advancing the consumer interest 1991-01, Vol.3 (2), p.6-13
1. Verfasser: Silber, Norman I.
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising restrictions
Behavior Theories
Consumer behavior
Consumer choice
Consumer Education
Consumer Law
Consumer Protection
Consumer psychology
Consumer research
Contracts
Court Litigation
Deception
Decision Making
False advertising
Framing effects
Laws
Rationality
Sumer
Thinking Skills
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Beschreibung
Zusammenfassung:Although courts and legislators usually set legal standards that correspond to empirical knowledge of human behavior, recent developments in behavioral psychology have led courts to appreciate the limits and errors in consumer decision making. "Reasonable consumer" standards that are congruent with cognitive reality should be developed. (SK)
ISSN:1044-7385
2377-4800