Rivalry and Group Member Behavior among Fans of Sport Teams and Theme Parks

The current study investigated how group members react to favorite and rival brands among sport teams and theme parks. Specifically, fans of sport teams perceptions of favorite and rival brands were compared to that of theme park fans. Results showed that fans of sport teams reported more positivity...

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Veröffentlicht in:	International Journal on Social and Education Sciences 2023, Vol.5 (2), p.404
Hauptverfasser:	Havard, Cody T, Baker, Carissa, Wann, Daniel L, Grieve, Frederick G, Ryan, Timothy D
Format:	Artikel
Sprache:	eng
Schlagworte:	Athletics Attitudes Behavior Competition Group Dynamics Group Membership Parks Team Sports
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