M-Learning in an Undergraduate Business Program: A Recruitment Strategy, Student Perceptions, and Mixed Realities

The purpose of the study described in this paper was to explore student views (n=136) on the use of Apple iPad technology within various in-class courses offered by a School of Business at a small Ontario university and the overall effectiveness of a recruitment message by the School focused on mobile learning. The results of the study are as follows: (1) over half of the students had not heard about the offer of a free iPad before they enrolled at the University; (2) students expressed positive and negative views regarding the use of iPads in their face to face classes; and (3) differences between the students' and their instructors' use of iPads may have contributed to student frustration with the learning curve experienced by some faculty.