School Marketing as a Sorting Mechanism: A Critical Discourse Analysis of Charter School Websites

An emerging body of research has explored "supply side" questions of school choice, or how schools and systems shape enrollment through locational decisions, recruitment, and marketing. This study focuses on how school websites market and communicate the distinct missions of charter school...

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Veröffentlicht in:	Peabody journal of education 2016-01, Vol.91 (1), p.24-46
Hauptverfasser:	Wilson, Terri S., Carlsen, Robert L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Academic Achievement Charter Schools Differentiation Discourse Analysis Education reform Elementary Schools Enrollment Enrollments Family school relationship Individualized Instruction Institutional Mission Marketing Minnesota Qualitative Research Race Recruitment School Choice Schools Web Sites Websites
Online-Zugang:	Volltext
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