What Ratemyprofessors.com Reveals About How and Why Students Evaluate Their Professors: A Glimpse Into the Student Mind-Set

This study examines RateMyProfessors.com ratings and comments as a form of electronic word-of-mouth communications. The data represent 2,371 user ratings and comments for 442 marketing professors from 51 U. S. colleges and universities. Qualitative comments were analyzed using updated thematic conte...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Marketing education review 2013-07, Vol.23 (2), p.151-162
Hauptverfasser:	Hartman, Katherine B., Hunt, James B.
Format:	Artikel
Sprache:	eng
Schlagworte:	Coding College Faculty College Students Content Analysis Hypothesis Testing Marketing Qualitative Research Student Attitudes Student Evaluation of Teacher Performance Teacher Characteristics Teaching Skills Thematic Approach Theories Web Sites
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!