Countering Children's Sugared Food Commercials: Do Rebuttals Help?

To assist the Federal Trade Commission (FTC) in policy making decisions concerning sugared food advertisements on television, a study was conducted to assess the effects on children of counter advertisements and disclaimers as a means of lessening the undesirable impact of sugared food ads. Approxim...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Kaufman, Lois, Sandman, Peter M
Format:	Report
Sprache:	eng
Schlagworte:	Advertising Attitude Change Behavior Patterns Childhood Attitudes Children Decision Making Evaluation Criteria Food Mass Media Effects Television Commercials Television Research Television Viewing
Online-Zugang:	Volltext bestellen
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