Conceptual Framework for Curriculum Decisions in Education for Marketing and Distribution Careers

Developed to provide bases for curriculum decisions in education for marketing and distribution careers, the conceptual framework presented here contains the following elements: Identification of social, economic and educational trends which affect employment and education in marketing and distribution; an assessment of current education practice; an analysis of any discrepancy between needs and practice; and recommendations for changes which will reconcile practice and need. Reasons are examined for the development of the career education concept, the way in which marketing and distribution occupations may be viewed in light of it, the content of the occupational cluster schema, and its implications for education in marketing and distribution, kindergarten through adult. Major topics discussed include the following: Determining the organization of marketing and distribution occupations, bases for curriculum decisions (career awareness, exploration, and preparation, K-12 and adult), implementation decisions in grades K-12 and adult, curriculum development, instructional strategies, and program management. An appendix contains cluster diagrams for occupations in marketing and distribution. (TA)