A Study of the Influence of Advertising Techniques on Selection of Instructional Reading Materials by Prospective Teachers

This study examined the effect of three different modes of presentation on elementary education majors' selection and rating of materials for reading instruction. Materials were chosen to represent each of the following propaganda techniques: glittering generalities, name calling, transfer, tes...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Greenlaw, M. Jean
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Behavioral Science Research College Students Education Majors Higher Education Instructional Materials Propaganda Publicize Reading Instruction Reading Material Selection Reading Research
Online-Zugang:	Volltext bestellen
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