Effects of Source Self-Interest and Induced Similarity/Dissimilarity on Opinion Change, Credibility, and Likability

A laboratory experiment, using videotape, was designed to test the self-interest hypothesis, that is, that a subject will increase his effectiveness if he argues in favor of a position that is opposed to his best interests. Four hundred fifty-nine subjects participated in a Solomon Four-Group design...

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Bibliographische Detailangaben

1. Verfasser:	Dennis, Harry S., III
Format:	Text Resource
Sprache:	eng
Schlagworte:	Attitudes Behavioral Science Research Beliefs Credibility Human Development Opinions Personality Persuasive Discourse Public Speaking Role Theory Self Actualization Self Concept Self Evaluation Speeches
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