ADVERTISEMENT PUSHING METHOD AND DEVICE, ELECTRONIC EQUIPMENT, AND MEDIUM

The present application relates to the field of network communications, and discloses an advertisement pushing method and device, electronic equipment, and a medium. The method comprises: receiving an advertisement sent by an advertisement pushing server, the advertisement being determined by the advertisement pushing server according to a pushing policy related to customer premise equipment; receiving a network access request which is sent by a user terminal and uses an HTTP or HTTPS protocol; and redirecting the network access request, and enabling advertisement content to be carried in a redirected page so as to display the advertisement to the user terminal. Therefore, an advertisement pushing server can push personalized advertisements to different customer premise equipment within a same time period, the advertisement pushing is more targeted, and the coverage of advertisement pushing is wider; moreover, network access data sent by user terminals does not need to be intercepted and analyzed, thereby pro