SHARED MEDIA UNIT MATCHING AND MEDIATION SYSTEM FOR LOCAL TARGET MARKETING, AND SERVICE METHOD THEREFOR

The present invention relates to a shared media unit matching and mediation system for local target marketing, and a service method therefor, and, more specifically, the present invention relates to a shared media unit matching and mediation system, and a service method therefor, the system allowing...

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Bibliographische Detailangaben
Hauptverfasser:	NAM, Jung Hoon, CHO, Kwang Su, YOO, Soo Geun
Format:	Patent
Sprache:	eng ; fre ; kor
Schlagworte:	ADVERTISING CALCULATING COMPUTING COUNTING CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DISPLAY DISPLAYING EDUCATION LABELS OR NAME-PLATES PHYSICS SEALS SIGNS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The present invention relates to a shared media unit matching and mediation system for local target marketing, and a service method therefor, and, more specifically, the present invention relates to a shared media unit matching and mediation system, and a service method therefor, the system allowing shared media, such as a digital display, provided in an off-line space in a specific region to be shared so that local small business owners, owner-operators, and corporate advertisers perform local target marketing off-line, and allowing the shared media to be individually, directly and freely configured according to various marketing purposes and types that users (advertisers) intend to execute, so that precise and efficient local target marketing is performed. La présente invention concerne un système de mise en correspondance et de médiation d'unités multimédias partagées à des fins de marketing cible local, ainsi qu'un procédé de service associé. Plus particulièrement, la présente invention concerne un système de mise en correspondance et de médiation d'unités multimédias partagées, ainsi qu'un procédé de service associé, le système permettant à un média partagé, tel qu'un affichage numérique, agencé dans un espace hors ligne dans une région spécifique d'être partagé de sorte que des propriétaires de petites entreprises locales, des propriétaires-opérateurs et des publicitaires d'entreprise procèdent à un marketing cible local hors ligne, et permettant au média partagé d'être configuré individuellement, directement et librement selon divers objectifs et types de marketing que des utilisateurs (publicitaires) prévoient d'exécuter, de sorte qu'un marketing cible local précis et efficace est assuré. 본 발명은 로컬 타겟 마케팅을 위한 공유 미디어 유닛 매칭 및 중개 시스템, 및 이의 서비스 방법에 관한 것으로, 보다 구체적으로 본 발명은 특정 지역의 오프라인 공간에 설치된 디지털 디스플레이 등의 공유 미디어를 서로 공유하여 지역 소상공인, 자영업자 및 기업 광고주들이 오프라인에서 로컬 타켓 마케팅을 수행하고, 사용자(광고주)들이 실행하고자 하는 다양한 마케팅 목적 및 유형에 맞추어 공유 미디어를 개별적으로 직접 자유롭게 구성함으로써 정밀하고 효율적인 로컬 타겟 마케팅을 수행하기 위한 공유 미디어 유닛 매칭 및 중개 시스템, 및 이의 서비스 방법에 관한 것이다.