PREDICTING PERFORMANCE OF AN ONLINE ADVERTISING CAMPAIGN

Predicting a performance level of an online advertisement campaign, which is based on an advertising keyword, includes various method, systems, and other components. For example, the advertising keyword may be selected during a process in which the advertising campaign is being created. In response,...

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Bibliographische Detailangaben
Hauptverfasser:	ALKAN, SERTAN, KUMAR, NITIN
Format:	Patent
Sprache:	eng ; fre
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:	Predicting a performance level of an online advertisement campaign, which is based on an advertising keyword, includes various method, systems, and other components. For example, the advertising keyword may be selected during a process in which the advertising campaign is being created. In response, predicted performance levels are provided that quantify how well the advertisement campaign may perform if certain advertisement audiences are targeted. La prévision d'un niveau de performance d'une campagne publicitaire en ligne, qui est basée sur un mot-clé publicitaire, comprend divers procédés, divers systèmes, et d'autres composants. Par exemple, le mot-clé publicitaire peut être sélectionné durant un processus au cours lequel la campagne publicitaire est créée. En réponse, on fournit des niveaux de performance prévus qui quantifient les performances de la campagne publicitaire si certaines audiences pour la publicité sont visées.