SYSTEM AND METHOD FOR REAL-TIME ADVERTISING CAMPAIGN ADAPTATION

A technique for adapting an advertising campaign based on real-time campaign metrics, such as a composition of the target audience among advertising recipients or an impact on brand metrics. As the advertising campaign runs, parameters of the campaign are updated to boost performance of a portion of...

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Bibliographische Detailangaben

Hauptverfasser:	JOHN, GEORGE, BELANI, ESHWAR, FRANKEL, RICHARD
Format:	Patent
Sprache:	eng ; fre
Online-Zugang:	Volltext bestellen
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