CONTEXTUAL TRANSLATION OF NON-INTERACTIVE ADVERTISEMENTS INTO INTERACTIVE ADVERTISEMENTS

Apparatus and methods trigger delivery of interactive advertisements to devices, such as wireless mobile devices, based upon exposure of a user to non-interactive advertisements. The non-interactive advertisements may include advertisements such as publicly displayed billboards or video advertisemen...

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Bibliographische Detailangaben
Hauptverfasser: KASARGOD, KABIR, MINEAR, BRIAN
Format: Patent
Sprache:eng ; fre
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