SYSTEM AND METHOD FOR BROKERING THE SALE OF INTERNET ADVERTISEMENT INVENTORY AS DISCRETE TRAFFIC BLOCKS OF SEGMENTED INTERNET TRAFFIC

An auction management system that brokers, between a seller and a buyer, a discrete traffic block of an ad placement. The auction management system may comprise a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block. The traffic...

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Hauptverfasser:	CAPORINO, JAROD, R, REINKE, SCOTT, D, THOMSON JR., ROBERT, W, BALLISTER, DANIEL, J, SHIN, SUNG, HYUN, KAHN, MARK, E, VEGLIANTE, DEAN, C, PROTHEROE, ROBERT, L, HIRSCHSON, JAY, P, SWOGGER, WESLEY, E., E, MCNAMEE, BRIAN, J
Format:	Patent
Sprache:	eng ; fre
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY JAMMING OF COMMUNICATION PHYSICS SECRET COMMUNICATION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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