METHOD TO GENERATE ADVERTISING REVENUE BASED ON TIME AND LOCATION

A method and apparatus to facilitate targeted advertisement and listing services to customers using a shopping system. The shopping system may be an interactive television system. The targeted advertising allows for improved targeting by allowing advertisers to bid on advertising space based on the...

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Bibliographische Detailangaben
1. Verfasser:	GOTTFURCHT, ELLIOT, A
Format:	Patent
Sprache:	eng ; fre
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method and apparatus to facilitate targeted advertisement and listing services to customers using a shopping system. The shopping system may be an interactive television system. The targeted advertising allows for improved targeting by allowing advertisers to bid on advertising space based on the time a user is shopping and the location of the user. La présente invention concerne un procédé et un appareil visant à simplifier la publicité ciblée et les services de listage aux clients utilisant un système de télé-achat. Le système de télé-achat peut être un système de télévision interactive. La publicité ciblée permet un meilleur ciblage du fait qu'il permet aux annonceurs de demander de l'espace publicitaire en fonction de l'heure à laquelle un utilisateur fait ses achats, et du lieu où se trouve l'utilisateur.