METHOD FOR MODELING MARKET RESPONSE RATES

A method for modeling marketing response rates. The method is used to evaluate and filter large contact lists with the aim of accomplishing two goals. The method of the present invention uses an internal experience database and an external demographic database, coupled with variable screening scheme...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	CHEN, YU-TO, TRENCH, MARGARET, STEWART, DONOGHUE, JEREMIAH, FRANCIS, BONISSONE, PIERO, PATRONE
Format:	Patent
Sprache:	eng ; fre
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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