Replacement of content items

The subject matter of this specification can be embodied in, among other things, a method that includes receiving a user account identifier of a content item suppression account and an identity of a user-specified content item, receiving an auction announcement message including the user account ide...

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1. Verfasser: Semret, Nemo
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creator Semret, Nemo
description The subject matter of this specification can be embodied in, among other things, a method that includes receiving a user account identifier of a content item suppression account and an identity of a user-specified content item, receiving an auction announcement message including the user account identifier and a request for allocation of a content item to a content inventory unit to be presented at the user device, determining a bid for presenting the content item in place of third-party content, transmitting the bid to the auction platform, transmitting the content item in response to the auction announcement message, receiving a message indicating that the content item has been presented in place of the third-party content and an auction price for presenting the content item in place of the third-party content, and reducing a stored account value associated with the user account identifier based on the auction price.
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language eng
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subjects CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title Replacement of content items
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