System and method for implementing an ad management system for an extensible media player

In a method and system for creating an extensible media player, a multimedia player application is instantiated on a client system. A presentation data file is transmitted to the client system from a server. The presentation data file includes a playlist of timelines, with at least one multimedia fi...

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Bibliographische Detailangaben
Hauptverfasser: Murnikov Pavel, De La Cruz Allen, Blinnikka Tomi, Upendran Manish
Format: Patent
Sprache:eng
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