Customizable beacons to activate content on a user device

Customizable beacons to activate content on a user device

Embodiments described herein use customized beacons embedded in Bluetooth low-energy advertisements to transmit information between a user device and a beacon module. In one embodiment, the beacon module transmits the advertisement to the user device. The user device then parses the data contained w...

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Hauptverfasser: Johnson Gregory Gerard, Francus David Alexander, Schenck Jeffrey Robert, Worrall John David, Arthur Thomas Carey, Stepniewicz Peter
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION
WIRELESS COMMUNICATIONS NETWORKS
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creator Johnson Gregory Gerard
Francus David Alexander
Schenck Jeffrey Robert
Worrall John David
Arthur Thomas Carey
Stepniewicz Peter
description Embodiments described herein use customized beacons embedded in Bluetooth low-energy advertisements to transmit information between a user device and a beacon module. In one embodiment, the beacon module transmits the advertisement to the user device. The user device then parses the data contained within the advertisement to identify a customized beacon. Based on the information contained in the beacon, the application may provide an audio and/or visual presentation to the user. For example, the beacon may inform the user device that it is within close proximity to a particular geographic location (e.g., a point of interest). In response, the beacon application may present a visual presentation about the geographic location using a display screen within the user device.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION
WIRELESS COMMUNICATIONS NETWORKS
title Customizable beacons to activate content on a user device
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