Subscriber identity module (SIM) card initiation of custom application launcher installation on a mobile communication device

A subscriber identity module (SIM) card. The SIM card comprises a processor, a memory, and an operation object. The memory stores, in part, the operation object, an integrated circuit card identifier (ICCID), an international mobile subscriber identity (IMSI), and an authentication key. When executed by the processor, the operation object causes a browser to be executed on a mobile communication device into which the SIM card is installed, provides a uniform resource locator (URL) to the browser, wherein the URL identifies a Web site, and causes the browser to send a request to the URL to download a custom application launcher and to install the custom application launcher on the mobile communication device.