System and method for internet TV and broadcast advertisements

System and method for internet TV and broadcast advertisements

A system and method for providing targeted advertising messages to a user, in particular users viewing Internal TV or broadcast programs. Advertising data files from one or more advertising entities are stored in a centralized location, such as a server or similar platform. Data relating to the user...

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1. Verfasser: DACOSTA BEHRAM MARIO
Format: Patent
Sprache:eng
Schlagworte:
BROADCAST COMMUNICATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator DACOSTA BEHRAM MARIO
description A system and method for providing targeted advertising messages to a user, in particular users viewing Internal TV or broadcast programs. Advertising data files from one or more advertising entities are stored in a centralized location, such as a server or similar platform. Data relating to the user is acquired from the user's device settings and/or identification, so that a targeted advertising message may be selected from one of the stored advertising data files. The content data is transmitted to the user, the data having a cue for insertion of the selected targeted advertising message prior to or after the content file has been transferred.
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subjects BROADCAST COMMUNICATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title System and method for internet TV and broadcast advertisements
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