Signing up to a person or entity

Various embodiments provide an individual with an ability to "sign up" or subscribe to an individual or entity so that they can automatically receive various content published by the individuals or entities. In at least some embodiments, sign up functionality can allow the individual to directly sign up to the person or entity. In yet other embodiments, sign up functionality is provided, at least in part, through the use of one or more services, such as a profile service. Using one or more services can obviate the need for an individual to remember sites, user names or log-in information while, at the same time provide the ability for the individual to synchronize content on their local computing device. In addition, using a profile service can provide an automatic, time-saving way to sign up to individuals or entities. In addition, in at least some embodiments, a user interface component is provided and serves to provide an aggregation view of information that is synchronized on the individual's local computing device.