Context dependent keyword suggestion for advertising

Various technologies described herein pertain to suggesting context dependent keywords for advertising. A set of seed queries can be identified from a context, where the context is a source keyword, a search query, a category, or a landing page. Moreover, the set of seed queries can be inputted to a...

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Hauptverfasser:	UDUPA UPPINAKUDURU RAGHAVENDRA, VYSYARAJU SANTOSH RAJU
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING ELECTRIC DIGITAL DATA PROCESSING PHYSICS
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creator	UDUPA UPPINAKUDURU RAGHAVENDRA VYSYARAJU SANTOSH RAJU
description	Various technologies described herein pertain to suggesting context dependent keywords for advertising. A set of seed queries can be identified from a context, where the context is a source keyword, a search query, a category, or a landing page. Moreover, the set of seed queries can be inputted to a search engine. A predetermined number of web pages returned by the search engine upon executing the set of seed queries can be retrieved. Candidate keywords can be extracted from the web pages returned by the search engine. Further, keywords from the candidate keywords can be selected from the candidate keywords based on relevance scores of the candidate keywords.
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title	Context dependent keyword suggestion for advertising
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