Method and apparatus for distributing consumer advertisements

Method and apparatus for distributing consumer advertisements

A system that incorporates teachings of the present disclosure may include, for example, a set-top box (STB) having a controller to present a plurality of advertisement categories, detect a selection of one of the plurality of advertisement categories, present an advertisement template associated wi...

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Hauptverfasser: CHANG E-LEE, BRADLEY CHARLES PATRICK, CLAYTON DARNELL, KHANDELWAL MADHUR, STEFANIK JOHN R, TAN TUCK SENG
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator CHANG E-LEE
BRADLEY CHARLES PATRICK
CLAYTON DARNELL
KHANDELWAL MADHUR
STEFANIK JOHN R
TAN TUCK SENG
description A system that incorporates teachings of the present disclosure may include, for example, a set-top box (STB) having a controller to present a plurality of advertisement categories, detect a selection of one of the plurality of advertisement categories, present an advertisement template associated with the selected advertisement category, detect a plurality of entries in the advertisement template for constructing a consumer classified advertisement, generate an advertisement graphical user interface (GUI) corresponding to the entries, detect one or more demographic patterns in the plurality of entries, identify a plurality of users of a media communication system from which the STB operates according to the detected one or more demographic patterns, and provide the plurality of users of the media communication system accessibility to the advertisement GUI. Other embodiments are disclosed.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title Method and apparatus for distributing consumer advertisements
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