Phone URL exchange

A computer system (a method) for exchanging information such as a Universal Resource Locator (URL) or a Universal Resource Identifier (URI) over a communication channel in general and over a telephone communications channel in particular in a unified communications system is disclosed. In one embodiment, the system comprises a phone URL exchange unit configured to receive a phone URL exchange request from a first endpoint, to determine the URL to be sent and URL encoding method based on the request, to encode the URL into audio data or as a part of the communications control signals using the URL encoding method and to send the encoded data to a second endpoint over the telephone communications channel. The phone URL exchange unit is further configured to receive audio data or the communications control signals embedded with a URL and to decode the received data to reveal the URL.