Method and computer program product for obtaining reviews of businesses from customers

A method and apparatus for automatically soliciting business reviews includes a process for automatically soliciting business reviews whereby searches made, and/or reviews submitted, by individuals using a community based business listing and review system are monitored and user specific usage data is collected including: the user's identification; the business listing category in which a search was conducted and/or the business listing category in which a review was submitted by the user; and the community in which the user resides, and/or the community in which the search was made, and/or the community in which the business reviewed resides. Once user specific usage data about the user, and the searches the user conducts and/or the reviews the user has submitted, is gathered, the user specific usage data is then used to create user specific review solicitations of various types.