Process and heuristic statistic for prospect selection through data mining

An initial set of prospects in a customer database is identified, by data mining, as initially identified prospects based on predetermined selection criteria. The number of initially identified prospects is compared to a target number of prospects. When the number of initially identified prospects m...

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Hauptverfasser: ROLLINS JOHN BAXTER, HALE CURTIS RICHARD
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creator ROLLINS JOHN BAXTER
HALE CURTIS RICHARD
description An initial set of prospects in a customer database is identified, by data mining, as initially identified prospects based on predetermined selection criteria. The number of initially identified prospects is compared to a target number of prospects. When the number of initially identified prospects matches the target number of prospects, the initially identified prospects are utilized as the final selection of prospects. When the number of initially identified prospects mismatches the target number of prospects, the final selection of prospects is determined by performing a culling process or an augmenting process to reduce or increase, respectively, the initial set of prospects using a heuristic measure H, until the number of prospects in the initial set of prospects matches the target number of prospects.
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subjects CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
title Process and heuristic statistic for prospect selection through data mining
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