Process and heuristic statistic for prospect selection through data mining

An initial set of prospects in a customer database is identified, by data mining, as initially identified prospects based on predetermined selection criteria. The number of initially identified prospects is compared to a target number of prospects. When the number of initially identified prospects m...

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Bibliographische Detailangaben
Hauptverfasser:	ROLLINS JOHN BAXTER, HALE CURTIS RICHARD
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	An initial set of prospects in a customer database is identified, by data mining, as initially identified prospects based on predetermined selection criteria. The number of initially identified prospects is compared to a target number of prospects. When the number of initially identified prospects matches the target number of prospects, the initially identified prospects are utilized as the final selection of prospects. When the number of initially identified prospects mismatches the target number of prospects, the final selection of prospects is determined by performing a culling process or an augmenting process to reduce or increase, respectively, the initial set of prospects using a heuristic measure H, until the number of prospects in the initial set of prospects matches the target number of prospects.