User profile classification by web usage analysis

Demographic information of an Internet user is predicted based on an analysis of accessed web pages. Web pages accessed by the Internet user are detected and mapped to a user path vector which is converted to a normalized weighted user path vector. A centroid vector identifies web page access patter...

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Bibliographische Detailangaben
Hauptverfasser: ADAMIC LADA A, ADAR EYTAN, CHEN FRANCINE R
Format: Patent
Sprache:eng
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