Methods and apparatus for marketing profiling while preserving user privacy

Methods and apparatus for marketing profiling while preserving user privacy

Techniques are described for collecting user descriptive data as a user employs a client device, such as a personal computer, laptop, PDA, or the like. The data is evaluated and a profile code is assigned based upon the evaluation. This profile code is selected from a domain of profile codes establi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: KAHN ROCKY, CHANG ALVIN
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Techniques are described for collecting user descriptive data as a user employs a client device, such as a personal computer, laptop, PDA, or the like. The data is evaluated and a profile code is assigned based upon the evaluation. This profile code is selected from a domain of profile codes established so that useful markets for targeted advertising are identified by the profile codes, but the profile codes are not so specific that the user's privacy is unduly threatened.