System for predicting sales lift and profit of a product based on historical sales information

A method and system for predicting the profit attributable to a proposed sales promotion of a product, wherein the product has a wholesale price and a manufacturing cost per unit sales, including establishing a base volume for sales of the product in the absence of promotions; determining a sales li...

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Bibliographische Detailangaben
Hauptverfasser: SENGBUSCH BRETT DAVID, RAYNOR, JR. WILLIAM JAMES, HEINZ GEORGE MURRAY, LINDSAY JEFFREY DEAN, SCHROEDER GLENN GEORGE, PHILLIPS KELLY LOREN, KLIM ANGELA KAY
Format: Patent
Sprache:eng
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