Method and apparatus for dynamic, real-time market segmentation

Method and apparatus for dynamic, real-time market segmentation

The invention involves generating and presenting, typically electronically, a number of design alternatives to persons who are participating in the design, selection, or market research exercise. The participants (referred to as "selectors") transmit data indicative of their preferences am...

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Hauptverfasser: MCCLELLAN, LEGAL REPRESENTATIVE HONOR E, MALEK KAMAL M, AFEYAN NOUBAR B, BUFTON NIGEL J, FICICI SEVAN G, AUSTIN, LEGAL REPRESENTATIVE LARRY J
Format: Patent
Sprache:eng
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CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
PHYSICS
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creator MCCLELLAN, LEGAL REPRESENTATIVE HONOR E
MALEK KAMAL M
AFEYAN NOUBAR B
BUFTON NIGEL J
FICICI SEVAN G
AUSTIN, LEGAL REPRESENTATIVE LARRY J
description The invention involves generating and presenting, typically electronically, a number of design alternatives to persons who are participating in the design, selection, or market research exercise. The participants (referred to as "selectors") transmit data indicative of their preferences among or between the presented design alternatives, and that data is used to derive a new generation of design alternatives or proposals. The new designs are generated through the use of a computer program exploiting a genetic or evolutionary computational technique. The process is repeated, typically for many iterations or cycles.
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subjects CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
PHYSICS
title Method and apparatus for dynamic, real-time market segmentation
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